We have previously told you about a spreadsheet that can calculate the ROI for trade-shows. Here is another great tool that will enable you to do so with ease. All the calculation part is done in the same sheet in first step user has to input the trade show costs like the booth design and set up,travelling cost of employee’s,fees and other related stuff. The other part consists trade show sales that is the orders received ,size and quantities and then using these data it will calculate the return on your investment. There is other step which is optional where you can calculate the future value of a new customer.
measure ROI tradeshows